7 Best Tips on How to Make Engaging Videos
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Video content helps elevate any marketing strategy and captivate your audience. But let’s face it, making engaging videos can be challenging. In this blog, you will be provided with seven best tips on how to create video content that is engaging and accessible.
Tips to Create an Engaging Video
Making engaging videos as a part of your marketing campaign is extremely important for increasing engagement, enhancing brand visibility, and improving conversion rates. Here are some crucial video-making tips to help you get started:
1. Define Your Target Audience
2. Make a Plan
- Draft a script or outline: Begin by mapping out the key points and structure of your video. If a scripted format suits your content, write a detailed script that covers dialogues, narration, and any on-screen actions.
- Highlight the main points: Identify the core message you want to convey. What are the essential points you need to communicate to your audience? Clearly defining your objectives will help you keep your content focused and aligned with your marketing goals.
- Assemble the necessary resources: Consider what resources or equipment you’ll need to bring your video idea to life. This might include camera gear, props, actors or presenters, shooting locations, or any other elements critical for a smooth production.
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3. Tap Into Emotions
- A CEO narrating a brand story in an explainer video can instill a sense of confidence.
- An employee sharing a personal work experience can build trust.
- A customer in a testimonial can convey authenticity.
4. Include Meaningful Interactions
5.Create content relevant to your audience
Understanding your target audience is a fundamental aspect of making engaging videos. To truly engage your audience, it’s crucial to delve deep into their habits, struggles, and preferences.
Metrics play a vital role in this process, as they provide essential data that helps you tailor your content specifically to your target audience. The more you know about them, the better equipped you are to create videos that resonate with their needs and interests.
Your video script should be so finely tuned to your audience’s mindset that it feels like you’re reading their thoughts. When viewers encounter a video that speaks directly to their internal dialogues, it creates a powerful connection and a sense of relevance.
This “Aha! This is for me” moment is what every video marketer strives for. This technique of ‘mind-reading’ has been employed for decades in marketing, with classic examples like the Tupperware ads of the 1920s, which resonated deeply with their target audience by aligning with their desires and aspirations.
In this ad for Tupperware, “less work — more leisure” instantly resonated with their target audience of busy women seeking more freedom.
💡 Write video scripts using voice of customer research as input. You can find these words by running customer surveys, reading reviews, or even just chatting with people in your audience.
6. Tell a story with your video
Storytelling is an integral part of human nature, deeply ingrained in our history and psychology. The earliest recorded story dates back about 30,000 years, found on the walls of the Chauvet cave in France, illustrating the timeless nature of storytelling.
This innate attraction to stories is not just a historical fact; it’s rooted in our brain’s wiring. For instance, hearing a story can increase neural activity fivefold, as MRI scans reveal how different words stimulate various brain regions.
In the context of a marketing strategy, especially video marketing, leveraging the power of storytelling can significantly enhance engagement. An engaging story in a marketing video resonates more powerfully with the audience than mere facts or instructions.
For example, instead of using a monotone voiceover to guide viewers through a product’s functions, incorporating these steps into a story format makes the content more captivating and memorable.
Compelling stories in explainer videos share several characteristics:
- They’re believable, easy to trust and to engage with.
- They’re relatable, reminding you of people and places in your life.
- They entertain and keep you wondering what will happen next.
- They teach a soft lesson, leaving you with a message that wasn’t preached; you’ve figured it out yourself.
- They’re memorable, either through their humor or how they inspire you and even through a branded line like Etsy’s “Why buy boring?”
- They have a clear structure with a beginning, middle, and end and usually incorporate some tension or conflict.
This 30-second Etsy video tells a story relatable to any parent and ends with a branded point, “Why buy boring?”
💡 To boost audience engagement, consider adopting story-based frameworks. Positioning the viewer as the “hero” of the story or using the “hero’s journey” narrative structure can be particularly effective. This approach makes the content more engaging and ensures that the message resonates deeply and endures in the viewer’s memory, much like a catchy Disney musical soundtrack.
7. Add meaningful interactions
360-degree views, clickable buttons, links, quizzes, checklists, and anything that requires viewers’ active participation will help them feel more immersed and committed to completing your video and putting it to use.
To take it a step further, you could gamify the experience by creating scenario-based videos to let viewers shape how the video evolves through what they click on.
💡Create engaging online video content using interactive quizzes or polls and add annotations or clickable links directing viewers to related content, additional resources, or calls to action. Directly prompt viewers to leave comments, ask questions, and share their thoughts, fostering a sense of community and engagement.
About the author
Abhishek Kumar Jaiswal
With a 15th year of experience in digital marketing, training, and entrepreneurship, Abhishek Sir has a rich background, including a stint as Brand Manager for top notch companies, leading over 1000+ sessions for students and corporates, and spearheading the Placement Cell at corporate. His entrepreneurial journey includes co-founding a venture with IIT graduates. At DigitalNaukri, he is at the forefront of strategy, growth, product development, team building, placements, and enhancing the student experience.