Hands-On Digital Marketing Course with Training
Join our hands-on Digital Marketing Course with practical training, live projects, and expert guidance to kickstart your career in online marketing.
Table of Contents
INTRODUCTION
In our modern-day digital-first culture, all organizations are keen to discover skilled professionals who would be able to utilize online growth and conversions. Whether you’re a budding professional, working professional, entrepreneur, or career seeker, the digital marketing skills can lead you to opportunities that have limitless possibilities. Digital Naukri provides the Digital Marketing Course with its mission of practical training through real-world projects, guru mentorship, and a validatable certificate on completion.
This practical, human-oriented course is one of the Best Digital Marketing Courses in India that aims to train you with hands-on digital marketing skills. If you are seeking an Online Digital Marketing Course with Certificate or a Beginner’s Digital Marketing Course, this course provides end-to-end training in a structured, interactive, and career-focused manner.
1.Why Select Digital Naukri?
- Mentors acknowledged by industry
- 100% support for placements
- Practical as well as live project training orientation
- Doubt-clearing sessions with individual attention
- Life-long course access
- Pocket-friendly price with option of EMI
- Highlights of the Course
- Duration: 6 Months
- Level: Beginner to Expert
- Mode: Offline & Online
- Certificate: Yes, verification ID
- Projects: 6 Live Projects
- Guidance: Personal guidance, batch size 5 students
- Tools Included: Google Ads, Facebook Ads, Google Analytics, Ahrefs, SEMrush, Canva, WordPress, Mailchimp, etc.
Digital Marketing Course Syllabus
- Digital Marketing Introduction
- Website Planning & WordPress Website Development
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) – Google Ads
- Social Media Marketing (SMM)
- Social Media Optimization (SMO)
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Marketing Funnels
- Google Analytics & Reporting
- Freelancing & Resume Creation
Module-wise Digital Marketing Syllabus
Module 1: Web Development
In this module, we’ll lay the foundation by diving into the core elements of building a professional and functional website.
Web Basics Introduction: Discover the fundamental building blocks of the web – HTML, CSS, and JavaScript – to see how websites are designed and styled.
CMS Platforms: Discover no-code platforms such as WordPress, Wix, and Shopify to create stunning, functional sites without code.
Responsive Design: Discover why mobile-first matters and deploy your site on the web on any device.
SEO-Friendly Development: Create sites based on SEO-friendly meta tags, clean URLs, and load optimization for being ranked top on search results.
Domain & Hosting: Understand how to register a domain name, select best hosting plan (shared, VPS), and host SSL certificates to surf safely.
User Experience (UX): Learn how to clean up with responsive navigation, CTAs, and bounce-reducing design best practice.
Website Security: Add HTTPS, firewalls, and automated backups to protect your site and information.
Analytics Integration: Add Google Analytics and Search Console to monitor your site traffic and performance.
Landing Page Optimization: Add
A/B testing to examine what is performing on your pages and enhance outcomes.
Hands-On Project: Build and launch a live site from scratch with CMS tools – project number one!
Module 2: Search Engine Optimization (SEO)
All of the things that go into being indexed by Google and other search engines.
On-Page SEO: How to place keywords in meta tags, titles, headers, and content to rank higher.
Off-Page SEO: How to get backlinks using guest blogging, forums, and social bookmarking.
Keyword Research: Keyword research using SEMrush, Ahrefs, and Google Keyword Planner for finance keywords.
Local SEO: Google My Business and geo-specific terms for local search engine optimization.
Technical SEO: Resolve crawl issues, XML sitemap setup, and site speed optimization using GTmetrix.
Mobile-First Indexing: Mobile-first optimize your website to Google mobile-first index-friendly.
Content Optimization: Fix, readable, and properly written blog articles that are internally linked and LSI keyword-stuffed.
Rank Tracking: Track the ranks using Moz Pro and Google Search Console.
Voice Search SEO: Voice search SEO with optimized, natural, long-tail keywords.
Hands-On Project: Debug, audit, and track rank improvement.
Module 3: Search Engine Marketing (SEM)
And that takes us to paid advertising and a game of cat-and-mouse keeping one step ahead of the game of mastering becoming proficient at executing profitable campaigns.
Google Ads Mastery: Expert skill in ad creation and delivery Google Search, Display, and Shopping ads.
Keyword Bidding: Step-by-step approach in bidding type like CPC, CPA, and match type keyword.
Ad Copywriting: Secrets in writing ad copy with rocking CTAs and increase visibility using ad extensions.
Budgeting: How-to guide to optimize daily budget and track ROI using Google Ads Dashboard.
A/B Testing: Ad creative, landing page, and plan test for optimal click-through rate.
Remarketing: Re-target high frequency visitors using dynamic retargeting ads on Google and Microsoft.
Conversion Tracking: Track conversions, goals, and bounces in GA4.
Competitor Analysis: Look at the ads of the competitors using SEMrush and then design yours in reaction.
Mobile-First Ads: Craft ad creatives for India’s mobile-first user.
Hands-On Project: Launch a live Google Ads campaign and learn live for live optimize.
Module 4: Social Media Marketing (SMM)
This module helps you achieve brand visibility and social channel engagement.
Platform-Specific Strategies: Get certified as a Facebook, Instagram, LinkedIn, YouTube, and Twitter/X marketing expert.
Content Creation: Design amazing posts, videos, and carousels with Canva and Adobe Express.
Paid Social Ads: Master the art of running low-budget ad campaigns on Meta, LinkedIn, and even TikTok.
Community Management: Monitor comments, DMs, and user posts to build amazing brand relationships.
Influencer Partnerships: Partner with nano and micro-influencers to organically build your brand.
Measurement & Insights: Monitor reach and engagement on Meta Business Suite and Hootsuite.
Growing Trends: Extremely focused on trend-fit content, songs, and keywords.
Shopping & Buy Button: Sell products quickly via Facebook and Instagram shops.
PR Crisis: Tauto-tweet out PR crisis responses with already accredited customer service tweets and responses.
Hands-On Project: Develop a 30-day social plan and execute a live campaign on a test brand.
MODULE 5 :Social Media Optimization (SMO)
- SMO ka goal hai social media profiles aur content ko optimize karna.
- Ye aapki online visibility aur engagement ko improve karta hai.
- Consistently high-quality aur shareable content post karein.
- Right hashtags ka use karke target audience tak pahunch banayein.
- Profile ka bio, profile photo aur links properly optimize karein.
- Posting time ko analyze karein aur peak hours mein post karein.
- Followers ko engage karein – polls, Q&A, stories, comments.
- Har post mein Call-to-Action (CTA) zarur use karein.
- Social sharing buttons ka use karke website traffic increase karein.
- SMO aapki SEO ranking ko bhi support karta hai.
- Ye small businesses aur startups ke liye cost-effective growth strategy hai.
- A strong SMO plan se aap trust build kar sakte hain.
- Aaj hi apne social media ko optimize karna shuru karein!
Module 6: Content Marketing
Learning, engaging, and converting content is all about this module.
Content Strategy: Develop audience persona-driven content strategies via blog, video, and so on.
Blog Writing: Develop SEO-friendly blogs with keyword inclusion, readability, and internal linking.
Video & Visual Content: Develop explainer videos, infographics, and visual posts on Canva and Lumen5.
Audience Interaction: Quizzes, storytelling, and interactive updates to connect with your audience.
Sharing of Content: Share socially, via email, and on sites like Quora and Medium.
SEO Optimization: SEO optimize each post with schema markup, LSI keywords, and meta details.
Analytics & Refinement: Monitor through means such as BuzzSumo and GA4 and optimize content thereon.
Content Repurposing: Repurpose blogs into social updates, reels, podcasts, etc., to have greater interaction.
User-Generated Content: Gather customer testimonials, feedback, and reviews as a measure for credibility and establishment of authority.
Hands-On Exercise: Develop a one-month content calendar and write SEO-content to be posted on a specific specialization forum.
Module 7: Email Marketing
Learn how to send the right message to the right person — at the right time.
Email Campaign Strategy: You’ll plan and send different types of emails like drip sequences (automated emails), newsletters, and promotional blasts — all aimed at turning leads into customers.
Audience Segmentation: Not every email fits every person. You’ll learn how to group your audience based on their behavior, purchase history, or location using tools like Mailchimp or Klaviyo.
Automation Workflows: Set up smart email flows — like a welcome series for new subscribers or reminders for people who left products in their cart. Tools like HubSpot and ActiveCampaign make this super easy.
Copywriting Skills: Learn how to write killer subject lines, attention-grabbing preheaders, and strong CTAs that make people open and click.
Mobile-Friendly Design: Most emails are read on phones. You’ll create beautiful, responsive emails using drag-and-drop builders like MailerLite and Brevo (formerly Sendinblue).
A/B Testing: Not sure which version of your email works better? You’ll test different subject lines, layouts, and buttons to see what gets more clicks.
Tracking & Analytics: Measure how many people opened your emails, clicked on links, or unsubscribed using tools like Campaign Monitor.
Personalization: Add personal touches like using the person’s name or showing content based on their past actions — this boosts engagement.
Email Rules & Privacy: Learn the legal side too — like GDPR, CAN-SPAM, and making sure you’re not spamming anyone.
Hands-On Project: You will develop and run a real-life email campaign (i.e., product launch) and analyze its performance.
Module 8: Affiliate Marketing
Make money online selling someone else’s products.
What Is Affiliate Marketing?: Learn — you sell someone else’s products, and when a customer buys through your link, you receive a commission.
Choosing a Niche: Choose the industry in which you want to find money being spent on (e.g., fashion, tech, or wellness).
Content That Converts: Discover the magical code of blog writing, making YouTube or Instagram posts, complete with affiliate links, without spamming.
Channels of Promotion: Send traffic through SEO-written blog posts, social media, or even emails.
Tracking Performance: Track your pay, clicks, and conversions with ClickBank, Rakuten, or Amazon Associates.
Compliance Principles: Add disclaimers such as or “sponsored” after following FTC guidelines of honesty and readability.
Master Strategies: Employ retargeted ads and email lists along the way to sell more off the same viewer.
Influencer Partnerships: Employ micro-influencers and have them sponsor affiliate products naturally.
Optimizing Conversions: A/B your landing page, button, and headlines along the way to make more affiliate money.
Hands-On Project: Create a mini affiliate campaign for best-selling product, promote, and monitor the result.
Module 9: Marketing Funnel
A process — stranger to supporters.
Learning about Funnels: Learn with the 4 stage funnel —
TOFU (Top of Funnel): Grab people’s attention
MOFU (Middle of Funnel): Generate interest
BOFU (Bottom of Funnel): Bring them to the conversion
Retention: Bring them back
Lead Generation: Bring new people in with blogs, landing pages, and Google and Meta ads.
Lead Nurturing: Establish trust via emails, retargeting ads, and tutorial content like FAQs or case studies.
Conversion Boosters: Learn how to use scarcity promotions, CTA emphasis, countdown timers to drive more sales.
Customer Retention: Engage customers as fans through loyalty points, referral incentives, thank-you notifications.
Live Project Training at Digital Naukri
Practice live projects across various industries such as E-commerce, Education, Health, Real Estate, etc. You will be working under experienced guidance to create your portfolio and confidence.
Certificate Details
Once you complete the course successfully, you will be awarded a Digital Marketing Certificate from Digital Naukri that is industry-aligned and verifiable
Career Opportunities After the Course
- Digital Marketing Executive
- SEO Specialist
- PPC Specialist
- Social Media Manager
- Content Marketer
- Affiliate Marketer
- Freelance Digital Marketer
- Performance Marketing Specialist
Student Success Stories
Frequently Asked Questions (FAQs)
The duration of the course is 6 months with live project work and weekly assignments.
Yes! It’s a Digital Marketing Course for Beginners with step-by-step instruction.
Yes, there is a verifiable Online Digital Marketing Course with Certificate.
Yes. We offer 100% placement guidance and resume writing sessions.
No, the course starts from the ground level and goes up to advanced.
Our students inform us so, through hands-on experience, expert mentorship, and placement support
You will be working on 6 live projects covering various sectors like E-commerce, Health, and Education.
The options are both available. You can choose as per your convenience.
You will be learning over 20 industry tools like Google Ads, Facebook Ads, Canva, SEMrush, etc.
Yes, EMI facilities are also available to help everyone.
Conclusion
If you are looking for a Digital Marketing Course that is not just theoretical but extremely practical with real implementation and one-to-one guidance, Digital Naukri is your place. We are here to shape your career with the best support system, latest tools, and goal-oriented learning process.You’re a student, job seeker, freelancer, or an entrepreneur — this is where you can learn Digital Marketing and accelerate your growth.
ABHISHEK JAISWAL
With a 15th year of experience in digital marketing, training, and entrepreneurship, Abhishek Sir has a rich background, including a stint as Brand Manager for top notch companies, leading over 1000+ sessions for students and corporates, and spearheading the Placement Cell at corporate. His entrepreneurial journey includes co-founding a venture with IIT graduates. At DigitalNaukri, he is at the forefront of strategy, growth, product development, team building, placements, and enhancing the student experience so Meet With Our Digital Marketing Agency Team.