Job-Ready Digital Marketing Course with Placement
Master SEO, Social Media, PPC in our digital marketing course with placement. Get Google Meta certified with guaranteed job support. Learn Analytics Enroll now.
Table of Content
INTRODUCTION
In today’s competitive era, having a strong digital presence is no longer a luxury but a necessity. With businesses taking the online route, demand for skilled digital marketers has increased exponentially. If you want to build a career for yourself in this thriving industry, a digital marketing course with placement is your passport to success. At Digital Naukri, we have an integrated, career-oriented course that not just educates one with the prevailing digital marketing techniques but also assures a surety pathway to employability.
1. Why Choose a Digital Marketing Career
Digital marketing is among the most quickly developing professions in India as well as around the globe. Organizations are making more investments now than ever in internet marketing for reaching their consumers. This is causing a demand boom for professional SEO, SEM, social networking, email marketing, etc.-trained individuals.
2. What Makes Our Digital Marketing Course Job-Ready
- Our placement-oriented digital marketing course is designed particularly to address industry needs.
- We focus on hands-on training, live projects, and software you’ll be working with in the office from the first day itself.
- 100% Placement Guarantee
- One-to-One Guidance
- Resume Building & Interview Preparation
- Live Projects from Live
- Client
3. Who Should Take This Course
- Freshers looking for a marketing career
- Graduates looking for employment-skills
- Freelancers looking to upskill
- Business owners who want to sell their goods online
4. Most Significant Benefits of Enrolling in Our Programe
- Practical exposure-based job-oriented digital marketing course
- Google, HubSpot, SEMrush certifications
- Lifetime course material access
- Weekday/Weekend flexible class schedules
5. Detailed Module-wise Digital Marketing Syllabus
1. Website Planning & Development
- Strategy & Goals: Decide website purpose, target audience, and measurable goals (e.g., sales, leads, brand awareness).
- Domain & Hosting: Get a memorable domain name and reliable hosting service (e.g., Bluehost, SiteGround).
- Site Structure: Implement user-friendly navigation, URL structure, and SEO-friendly internal linking.
- Content Strategy: Create keyword-optimized content (product pages, blogs) aligned with user search intent.
- Wireframing: Design responsive layout designs for desktop/mobile using Figma or Adobe XD.
- CMS Selection: Employ WordPress (flexibility) or Shopify (e-commerce).
- Development: Build using HTML/CSS/JavaScript or no-code builders (Wix, Elementor).
- SEO Integration: Optimize meta tags, URLs, image alt text, and schema markup.
- Testing: Test speed, cross-browser support, and mobile responsiveness.
- Launch & Maintenance: Update content, fix bugs, and monitor performance using Google Analytics
2. Search Engine Optimization (SEO)
- On-Page SEO: Optimize title tags, meta descriptions, headers (H1-H6), and keyword-rich content.
- Keyword Research: Use tools like Ahrefs, SEMrush, or Google Keyword Planner to target low-competition, high-traffic keywords.
- Technical SEO: Streamline site speed, crawl issues, and mobile usability.
- Content Quality: Create user-focused, authoritative content with internal linking and multimedia (images/videos).
- Backlink Building: Obtain high-domain authority links via guest blogging, collaborations, and PR efforts.
- Local SEO: Optimize Google My Business, NAP (Name, Address, Phone) consistency, and local citations.
- Voice Search Optimization: Optimize for long-tail, conversational keywords.
- Analytics: Monitor rankings, traffic, and conversions using Google Search Console & GA4.
- Schema Markup: Incorporate structured data to enhance search snippets.
- Core Web Vitals: Improve LCP, FID, and CLS for better user experience.
3. Search Engine Marketing (Google Ads)
- Keyword Research: Use Google Keyword Planner; apply match types (broad, phrase, exact).
- Ad Types: Run Search, Display, Shopping, and Video ads.
- Bidding Strategies: Choose manual CPC, target CPA, or maximize conversions.
- Audience Targeting: Use demographics, locations, devices, and custom intent audiences.
- Ad Copywriting: Craft compelling headlines, descriptions, and CTAs with keyword insertion.
- Ad Extensions: Add sitelinks, callouts, structured snippets, and call extensions.
- Remarketing: Re-target returning visitors using RLSA (Remarketing Lists for Search Ads).
- Performance Tracking: Monitor CTR, conversion rate, and ROAS via Google Ads dashboard.
- A/B Testing: Conduct ad variation testing, landing page testing, and bidding strategy testing.
- Policy Compliance: Avoid disapproved ads by adhering to Google’s ad policies.
4. Social Media Marketing (SMM)
- Platform Selection: Use Target Meta (Facebook/Instagram), LinkedIn, X (Twitter), TikTok, or Pinterest based on target demographics.
- Content Strategy: Mix engaging formats (videos, carousels, polls, stories) with brand voice alignment.
- Scheduling Tools: Use Hootsuite, Buffer, or Later for consistent posting.
- Community Engagement: Respond to comments, DMs, and user-generated content (UGC) to build trust.
- Paid Ads: Run targeted campaigns (boosted posts, sponsored ads) with targeted audience filters.
- Analytics: Track reach, engagement, and conversions via native platform insights.
- Influencer Collaborations: Engage with micro/macro-influencers to promote organically.
- Trend Utilization: Leverage hashtags, challenges, and viral trends for visibility.
- Creative Tools: Design visuals through Canva, Adobe Express, or CapCut.
- ROI Tracking: Track cost per click (CPC), lead generation, and sales effect.
- Crisis Management: Address negative comments promptly to maintain brand reputation.
5. Social Media Optimization (SMO)
- Profile Optimization: Design uniform profile bios, images, and cover photos with a brand image.
- Platform-Specific Tweaks: Tailor Instagram highlights, LinkedIn featured posts, and Twitter pinned tweets.
- Content Formatting: Shorten captions, include emojis, and whitespace for better readability.
- Hashtag Strategy: Combine popular hashtags (e.g., ThrowbackThursday) and niche hashtags for wider exposure.
- Engagement Boosts: Tagged accounts, comment reply, and take part in discussions.
- Visual Consistency: Implement color schemes, fonts, and templates for brand recognition.
- Link Management: Use Linktree or bio tools to drive traffic to multiple URLs.
- SEO for Social: Place keywords in profiles, captions, and video descriptions.
- Cross-Promotion: Share content across different platforms (e.g., YouTube shorts on Instagram Reels).
- Analytics Review: Track follower growth, engagement rate, and best times to post.
- User-Generated Content: Share customer reviews, testimonials, and unboxing videos.
- Trend Adaptation: Share based on viral challenges, memes, or cultural events.
6.Email Marketing
- List Building: Grow subscribers from opt-in forms, lead magnets, and landing pages.
- Segmentation: Segment audiences by demographics, behavior, or purchase history.
- Subject Lines: Use urgency, curiosity, or personalization to boost open rates.
- Mobile Optimization: Design responsive templates with brief CTAs (e.g., “Shop Now”).
- Automation: Auto Welcome series, cart abandon reminders, re-engagement drips.
- Personalization: Use dynamic fields (location, name) for content personalization.
- A/B Testing: Test subject lines, send times, layouts.
- Compliance: Comply with GDPR/CAN-SPAM regulations (add unsubscribe link).
- Analytics: Track opens, CTR, conversions, and ROI using Mailchimp or HubSpot.
- CRM Integration: Sync data with sales platforms such as Salesforce for targeted campaigns.
- List Hygiene: Remove inactive subscribers in order to improve deliverability.
- Content Balance: Mix of promotion content, newsletters, and learning content.
7.Affiliate Marketing
- Program Selection: Join networks (Amazon Associates, ShareASale, CJ Affiliate).
- Niche Targeting: Promote products aligned with audience interest.
- Embedding Content: Place tracking links within blogs, videos, or social media.
- Building Trust: Reveal affiliations and place sincere reviews.
- Performance Tracking: Track clicks, conversions, and commissions.
- Optimization: Experiment with CTAs, landing pages, and promo tactics.
- Compliance: Comply with FTC disclosure requirements.
- Scaling: Spend on ads or influencer offers.
8. Content Marketing & Copywriting
- Audience-Focused Strategy: Align content to user pain and search intent.
- SEO-Blog-Friendly: Keyword optimize, readability boost, shareability.
- Storytelling: Write text that speaks from the heart (e.g., customer testimonials).
- Influential CTAs: Action verbs “Start Now” or “Get Your Guide.”
- Multimedia Mashup: Mash and mix blogs, videos, infographics, and podcasts.
- Editing & Proofreading: Clarity, grammar, and brand voice consistency.
- Performance Measurement: Monitor engagement, page time, and conversions.
9. Google Analytics & Tag Manager
- Google Analytics: Tracks site traffic, user activity, conversions, campaign performance in real-time.
- Audience Insights: Segment demographics, interests, geo data to target marketing with precision.
- Custom Reports: Build custom dashboards to track KPI such as bounce rate, session duration, and goals completion.
- Google Tag Manager (GTM): Simplifies deployment of tags (e.g., tracking pixels, scripts) without code modification.
- Centralized Control: Control all control tags (Analytics, Ads, Facebook) centrally for easy updating.
- Event Tracking: Monitor clicks, form submissions, and downloads using GTM triggers for deeper behavior insights.
- Integration One-click: seamless integration with Google Analytics and third-party solution for capture
10. Funnel Building: Marketing
- TOFU : Engage through SEO, social ads, blog, and viral video.
- MOFU: Lead magnets, email, webinars, quizzes
- BOFU: Testimonials, case studies, demos, and FAQs
- Conversion: Optimize CTAs, landing pages, time-based offers.
- Retention: Use drip campaigns, reward loyalty, segmentation.
- Advocacy: Reward referrals, reviews, and user-generated content.
- Optimization: Phases of A/B testing, monitor drop-offs, analytics-based optimize.
6. Job Support & Job Guarantee
- Job guarantee online digital marketing course is offered by us. Placement team recruiters and startups are approached by us to place every student.
- Mock Interviews
- Resume Reviews
- Interview Scheduling
- Internship Opportunities
7. Live Projects & Hands-on Training
- Get to work on 6+ live projects and placement ready with a portfolio before joining. Learn how to work with tools such as:
- Google Ads
- Google Analytics
- Canva
- SEMrush
- Mailchimp
8. Why Digital Naukri is Best Digital Marketing Institute with Placement
- Industry Experienced Expert Trainers
- One-to-One Career Counselling
- Small Batch Size = Personalized Attention
- Success Placement Record
9. Success Stories of our Alumni
10. FAQs On Our Job Guarantee Digital Marketing Training
Yes, 100% placement support and career counseling till placed.
Yes, completely a beginner’s course with step-by-step explanations.
It’s a fast 6-month course with an internship.
Yes, 10+ industry-specific certifications.
Both are available as per your convenience.
Yes, EMI facilities are provided.
Yes, live project internships are provided.
Please call us to know the latest fee details.
Yes, practical training of the most demanded marketing tools is provided in the course.
Yes, online classes can be attended from anywhere in India.
11. Conclusion
A career-making career in digital marketing. Our placement-guaranteed digital marketing course not only constructs a skill-set for you—places you on the track of a secure, high-growth career. You’re a student, working professional, entrepreneur or woman. Digital Naukri prepares you for success in the digital economy. Don’t delay. Ready to work, today
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ABHISHEK JAISWAL
With a 15th year of experience in digital marketing, training, and entrepreneurship, Abhishek Sir has a rich background, including a stint as Brand Manager for top notch companies, leading over 1000+ sessions for students and corporates, and spearheading the Placement Cell at corporate. His entrepreneurial journey includes co-founding a venture with IIT graduates. At DigitalNaukri, he is at the forefront of strategy, growth, product development, team building, placements, and enhancing the student experience so Meet With Our Digital Marketing Agency Team.