What is digital marketing? The complete guide

In this day and age, a world without the internet is unimaginable. With 5.56 billion active users across the globe as of 2025, the web has become the main hub for sharing and disseminating information – whether it’s updates about family, news in science and politics, or entertainment passed between friend.

This transition to the online world has also changed the way businesses promote their products and services. Like most things, the field of marketing has come to revolve around the web—with website creation, social media and online ads largely taking the place of billboards, cold calls and print ads

In this guide, we’ll dive into what digital marketing is and how you can use it to promote your brand via small business marketing plans. We’ll also break down the different types of digital marketing so you can learn about the specific practices that will benefit your business.